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PMG has negotiated a deal with Hall of Fame sports for longtime client NBA Legend and Hall of Famer Earvin “Magic” Johnson to appear at 3 trade shows this year in the Southern California area. The first appearance will be on March 6th at Frank and Son in City of Industry, CA from 1:00-2:30.
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 Earvin "Magic" Johnson, courtesy of Prince Marketing Group, conducted a rare one-hour public autograph appearance at the Last Licks store on 245 East 93rd Street in Manhattan. The appearance took place on Tuesday, January 26 between 6PM and 7PM. Founded in 1997, Steiner Sports became a partner and contributed their experience and connections in the sports memorabilia market to the dynamics of this traditional retail operation. The shop was transformed into a “Sports Bar for Kids,” offering sweets instead of liquor, live video feeds of sporting events, and a multitude of memorabilia items for sale. Buyers of ice cream sundaes also get to spin the giant wheel to win a prize - from a free scoop of ice cream to an autographed baseball. |
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Prince Marketing Group client Earvin "Magic" Johnson will take part in a live internet signing on www.liveautographs.com website late in 2009, where fans and collectors will be able to purchase hand-signed memorabilia. In an industry first, fans will also be able to purchase a personal video message from Magic through their website. LiveAutographs enables fans to interact with Magic, and, for the first time, their technology allows fans to witness the experience of the signing from their personal computer and be guaranteed they are receiving truly authentic autographed merchandise. The signing will be captured on video and authenticated with a security-encrypted barcode on an accompanying DVD that will match the barcode on the signed memorabilia. Fans can purchase signed jerseys, balls, photos, or Magic's new book - "32 Ways to be a Champion in Business."
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